This week is about Google redesigning AdWords Best Practices and conversions editing/creating, an update for submitting modifications to business location on Maps and a new type of search available for advertisers on Facebook that will let them know what people are saying about a specific brand on Facebook.
1. How to Master AdWords – Google shares SEM Best Practices – the newly redesigned Google Best Practices website was launched on March 15. The videos are different, it looks better and you have the option to download both guides and checklists.
2. A redesigned and simpler experience for creating and editing conversions in AdWords – in a post on Google+, Google Adwords shows the old vs. the new design. The new design allows you to have an at-a-glance review and brings 2 improvements: “When importing goals and transactions from Google Analytics into AdWords, you can now bulk edit conversion settings with a single import step. For website conversions, you can now also retrieve a tag that is triggered by a user action (such as a click on a link on your page).”
3. Google Maps New Report Problem Feature Adding Moved Locations – if your business location on Google Maps is not correct, you can change it easier with the latest Google Maps update. When you click on a business place within Google Maps you can now see a toggle at the top right from where you can send modifications to let Google know if the place was closed or does not exist. The reasons you can choose are: permanently closed, doesn’t exist, spam, private, moved elsewhere, duplicate or other(plus a note).
4. What Are Facebook Users Talking About? Advertisers Can Now Find Out – advertisers will be able to mine “topic data” from Facebook posts, which means that they will get anonimous data which will reveal what people are saying about a particular brand and some demographics data which will show them gender, age and location of the specific sbgroups interested in the search term.
Have a productive week ahead!