In the busy world of small businesses, time and marketing are crucial. This useful list with marketing ideas will help you achieve your goals to become a recognizable brand in an efficient and timely manner.
Marketing ideas for small businesses – list
1. Use AdWords for immediate and measurable results
If you have a small company with little sources investing in AdWords is the best and first thing you should do. How else can you raise enough money and get new leads in matter of days or weeks? AdWords is great for small businesses because your ad shows up only when people are searching for your products or services and you only get charged when people actually click on the ad that brings them to your website’s landing page.
2. Create interesting and useful content on your blog
Especially in the domains that require great skills, writing articles about processes and small tricks that work can be the proof that you an expert in your domain. As a small company you need to build trust so that people would contact you even if you are not popular and you have little or no recommendations from other clients. Show them your expertize and they will show you the money.
3. Engage with your customers on social networks.
Small companies don’t have the luxury of being added by large numbers of people on social networks just for their brand reputation, they need to work for every like, tweet and +1. Facebook is not the fertile land for small businesses anymore after the latest updates. Organic reach for business pages is dying as you can see from this forbes article, so unless you are willing to pay to have your post promoted on this social platform you should start counting the time you spend on it, the posts frequency and quality. There are still little tricks that work – you can boost your popularity with regular promotions and real-time gifts like tickets to a music concert, small objects or discounts to your products for those who share your post with their friends. Twitter is more friendly with small businesses. It’s much easier to get followers there if your posts are frequent and interesting. The reach is also better, especially if your followers put you in a personalized list. Google+ is good for small businesses because it has all the advantages of a social network and will help your website rank higher especially in Google personalized search. If you have troubles in getting followers, relax and read our article with tips for promoting your Google+ business page.
4. Ask for feedback from your clients
People care about other people’s experiences, so make sure that you’re clients are not only happy with your products or services, but are also willing to share their positive interaction with your brand. If you have little resources to invest, send them an email a few days after they ordered the product containing a call to action to review the product they bought. If you are willing to invest more, you can put testimonials on your website, reward those who are willing to review the product they bought with discounts, coupons etc., pay bloggers to write a review of your product and send your product for review to the most popular review websites in your niche.
5. Go local
Make your voice heard in your community and increase the awareness for your brand. Your ad should be in local newspapers, on your favorite radio station, tv and magazine. If you can, be a sponsor for local events and put your banner in a visible spot to be sure that everyone will see it.
6. Make a video about your business
If you manage to make a video that is both informative and entertaining to promote your small business this will reflect in your sales. People read about products, but what they really like is to see them in action. The stronger the visual impact, the more memorable your brand will become.
These marketing ideas for small businesses can help you get on the path of the famous brands. If you want to share your experience in promoting a small business or if you tested marketing ideas not mentioned above, leave your comments below.