This week YouTube is the star with the new app for kids and the newly imposed restriction for brand-sponsored videos, but there is also a new type of ad on AdWords and a Facebook update you should know about.
1. YouTube makes a move against brand-sponsored videos – a YouTube representative explained that the restriction is meant to improve users experience by avoiding the feeling of being bombarded by ads. The main people affected by this news are the video creators which have ongoing partnerships with brands to promote them on their popular channels. So from now on, if brands want to have their logo or their link on the video, they must buy media through YouTube.
2. YouTube To Launch An App For Kids On February 23 – the app is available for free on Android and iOS. Kids will be happy to find entertaining and curated content while parents can relax knowing that the comments are disabled to ensure a completely safe environment, they can set a timer which shuts down the app when time expires, they can mute the sounds and also turn off search, leaving the kids with only the videos on the home screen.
3. Facebook for Business – marketers can now upload catalogs and create campaigns with separate audience for particular products. Additionally, they can also highlight best selling products or products those users previously viewed on their website/mobile app. For those who use automatic delivery of product ads, the ads will automatically be will turned for specific products when they’re out of stock.
4. AdWords New Call-Only Ads – visible in the user interface under +Ad, the new ad type designed especially for mobile devices which allows the option for a phone call. To be able to make use of the call-only ads you need to provide a business name, phone number, 2 lines of text, a display URL and an optional verification URL(the url leading to a page on your website where your phone number is listed for verification. The domain of your display URL should also match that of the verification URL).
5. Staying on top of AdWords numerous new features – and learning how to best use them – if you visit AdWords Help Center a lot, then you might visit it even more often because Google included a new tab where all the AdWords updates will be listed.
Have a productive week ahead!