The last week was a very quiet week. Little things to affect you happened both in the advertising world and in the SEO industry.
See Google Analytics data in AdWords reports – you can now see new data from Google Analytics in your AdWords account columns: Bounce Rate, Avg. Session Duration, Pages/Session and %New Sessions. Read the original Google support article to see exactly what you need to implement to use this new, useful feature which will give you the opportunity to see your best and worst keywords in terms of profitability at a glance.
New AdWords Shopping Campaigns Report For Google Analytics Rolling Out – a new Shopping Campaigns report will be rolling out over the next few weeks. The new report allows you to analyze performance by product category, product type or brand and will show up in the AdWords section of Google Analytics. Searchengineland.com also provides a snapshot of the report in their article.
Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It – tweeting about events as they happen is not an easy task but it can bring you 1,200% improvement in retweets per follower and a 1,100% increase in favorites per follower. See how others are doing it, the numbers and learn by example from this marketingland.com article.
The ad industry’s new low-tech fix to ad fraud – did you know that a third of the web traffic comes from bots and this brings a $6 billion revenue loss for brands? Find out from digiday.com what is being done to fix the ad fraud issue and what you should expect in the near future.
WTF is dark traffic? – dark traffic is traffic from unknown sources such as link sharing on chat or on secured websites that don’t collect user information, searches on search engines like Duck Duck Go etc. Read the article to see how publishers are dealing with the dark traffic problem.
This was all for this week. Have a productive week ahead!