Google & Facebook tests – the most interesting articles of the week
The last week a bug affected the Quality Score, Larry Kim said he will try to reverse engineer Facebook’s Relevance Score, Messenger will be available for brands on Facebook and a new app was launched:Facebook Analytics for apps.
1. A bug affecting quality score reporting – if you noticed a dramatic drop in quality score and then a miraculous comeback, you should know that it was nothing but a bug that Google was aware of on March 27, as they announced in a post on G+. The bug has been fixed on March 29 and it only affected the quality score reporting, not the auction results or anything else.
2. Introducing Quality Score for Facebook: FB’s Ad Relevance Score Determines Ad Cost & Placement – Larry Kim warns us not to underestimate the importance of Facebook’s Relevance Score and reminds us what Facebook revealed about how it works: it will be updated in real-time, when people hide or report your ad your Relevance Score will be lowered and having your objectives achieved -depending on your campaign type- will increase it. We need more data and more testing, but Larry Kim promised he would try to reverse engineer it. I can’t wait for his findings!
3. Businesses on Messenger – real-time conversations with your customers are coming soon and you can already sign up for it. After checking out on your website, your clients will have the option to send you a private message if they want to ask you something using Messenger and they can also get the order details in the same place. You can also use Messenger to send notifications and updates like, for example, when the product they wanted is back in stock.
4. Introducing Facebook Analytics for Apps – the free tool news was released on March 25 Apps and is only available for logging App Events for now. Facebook Analytics for apps is cross-device, it allows you to see segments, cohorts, funnels, measure the lifetime value of your Facebook ads and spot the opportunities for remarketing and re-engagement.
Have a productive week ahead!
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