This week was full of events and good news for both marketers and business owners. Google made some really good improvements to AdWords, Analytics and Google My Business app.
1. Login to multiple Google accounts at the same time – finally we don’t have to log out an log in again when we need to switch between Google accounts, including Google AdWords accounts. We can simply switch to other accounts while we continue to be logged in on the previous ones that we used. These are little things that save a lot of time and have a significant, positive impact on user experience, especially for marketers who have to manage many Google accounts during their work hours.
2. Monitor the performance of your automated extensions – you can now see a new report in AdWords showing how your ads perform when they appear with automated extensions. Google will continue to automate the process, so that only the highest performing extensions will show up with your ad. This new feature will be rolled out in the following weeks. Check the whole Google+ announcement to see where exactly you need to go in AdWords to find the report.
3. Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana – Matt Lawson from Google presents the Treemaps Report. It’s colorful, with a very simple, yet beautiful design and will help you get a faster and easier view of your account’s most useful data.
4. Businesses, Start your Smartphones – you can now see reviews for your business from the web and insights in Google My Business Android app, with iOS coming soon too. And this is not all – you can also answer to the reviews in the app and get real-time alerts if you want to get updates on your online reputation. AdWords Express Android app expands in 20 more countries, you can also see the top stats for the month in Google My Business app and this is not all. Read Google’s article for more details, features and photos.
This was all for this week. Enjoy the latest features of your Google AdWords, Analytics and My Business app and don’t forget to subscribe to get the most important updates of the week for marketers and for those who want to take advantage of the latest marketing inovations to promote their business.