AdWords and Facebook updates – the most interesting articles of the week

This week is all about Facebook and Adwords – new features, updates and a real story from Neil Patel on how he got a lot of money by experimenting with expensive assets.

1. Facebook Dumps Microsoft Search Results – Facebook confirmed that it stopped showing results from Bing with the latest update this week. They said that the partnership with Microsoft will continue, but they prefer to display content that has been shared with their friends on the social network rather than general results.

2. Facebook Search Finally Lets You Search For Posts Again – the update will be available only for English language users in the United States and they will be able to search only through the posts that were shared with them. Find out more abut how search on Facebook works with the latest update and why Facebook graph search didn’t work.

3. Facebook Just Told Us How to Do Facebook Marketing – starting January, 2015 overly promotional posts from business pages will not be shown anymore on users news feed unless they pay to promote their posts. If you publish organic content identical with ads, then you are using Facebook as a publishing platform and Facebook wants you to pay them for it.

4. New for Facebook Pages: Calls to Action – the new call-to-action feature will roll out in the US over the next few weeks and worldwide next year. The seven calls to action available will be: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video. Read the Facebook official blog news to see the online retailer who got the Sign Up button and check its Facebook page to try it.

5. How publishers combat ad blockers – German publishers sued Adblock Plus, news publishers asked their readers to disable Adblock Plus on their site, others offer premium online services with ad-free content in exchange for a monthly fee. Read more about solutions that publishers adopted to stop the loss of revenue caused by ad blockers and their plans to improve the user experience to discourage greater adoption.

6. Google Launches Custom Columns In AdWords For Deeper Metric Segmentation – all internet marketers using AdWords are very happy because they can now add Custom columns at the campaign or ad group level to match their objectives.

7. Introducing the new AdWords Editor, turned up to 11 – the main new features in AdWords Editor 11.0 are: managing accounts and items side by side, finding what you’re looking for faster, performing more actions in bulk and at scale. This powerful, free tool for marketers became even better, so see the video on AdWords official blog and upgrade to improve your work efficiency.

8. How a Ferrari Made Me a Million Bucks – Neil Patel tells us a very interesting story on how you can use material goods to attract rich customers. You don’t even have to own the items, you just need to have a photo with them or you can buy them cheap, second hand.

This was all for this week. Have a productive week ahead!