AdWords and Marketing – the most interesting articles of the week

This week artcle is about AdWords, SEO and manipulation. See which are the most important news in online marketing, discover secrets that no one tells you, follow the best guides from experts and take a moment to think about your next product and its impact on users.

1. A better way to reach customers on the Google Display Network – starting on January 15, 2015 “Other interests” option in the Interest and Remarketing category will no longer be available in Google Display Network campaigns. Read AdWords official blog to find out what will happen with the accounts using this option.

2. 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask) – an extremely useful article from searchengineland.com providing answers to questions like “should you you broad match or exact match for the identical keywords?” or “why do you get more impressions for your phrase match term than for the exact match term?”

3. Google Maps Revamps Quality Guidelines For Local Pages – you can either read the guidelines or read this article to see exactly what changed and how will this changes affect you. Find out what happens with multiple brands sharing the same location, what Google says if you have a virtual office and more.

4. How To Write A Meta Description That Gets Click-Throughs – we have been told repeatedly by Google officials that meta description is not a ranking factor. Neil Patel brings more light to this matter – even though meta description is not a ranking factor, click through rate IS and meta description has a big impact on whether people will click on your link in the search engine results page or not. Read the article to learn how to write a very good meta description.

5. The Step-by-Step Guide on Improving Your Google Rankings Without Getting Penalized – this guide from Neil Patel deserves to be bookmarked for future reference. You can read tips, tricks, tools, everything you need to improve your rankings.

6. The Art Of Manipulation – this article on techcrunch.com is evergreen because the questions in the Manipulation Matrix they talk about remain the same: “will the product that you want to build materially improve the life of your users?”, “will you use it?” Take a look at the morality behind technology and discover what are you – a facilitator, a peddler, an entertainer or a dealer.

This was all for this week. Have a great week ahead!