This week is all about Facebook ads and Google ads measurement and reporting: read about conversion lift measurement from Facebook, Google’s revenue from ads, the new dimension in Google Analytics and a useful guide on Analytics goals and report. 1. Conversion Lift: Helping Marketers Better Understand the Impact of Facebook Ads – Facebook finally made…
This week’s article is about data leakage, augmented reality and marketing, marketing trends in 2015, good news for merchants and stories on how content marketing literally saves lives. 1. WTF is ‘data leakage’? – if you heard about Google’s controversial choice of not alowing data-management platforms such as Krux fire pixels on its ad network,…
This week we are looking at new features and services Google is prepairing for us this year. You can also find 2 very useful guides: one with all the options for optimizing your website for mobile and a second one, published by Google, about programatic buying. 1. Google to tell brands whether video ads are…
