This week was less about Google or Facebook and more about Yahoo and Twitter.
1. Yahoo Directory Closes, Five Days Early – Yahoo closes its directory after 20 years. See how it looked in 1995 and read the official explanation for advertisers.
2. Official: Google Provides Song Lyrics In Search Results, With Links To Google Play – for the lyrics websites owners this is not a good news. Now you can see part of the lyrics directly in an answer box. At the bottom of it, if you want to see the full lyrics, you have a link to Google Play store where you can find the complete lyrics and buy the song.
3. They Said What? How NOT to Ruin Your Brand Online – everyone wants to be popular these days, but some brands made it and weren’t very happy about it because their posts engagement exploded after they caused a real outrage among their followers. See some real examples of epic fails related to branding so that you don’t repeat their mistakes.
4. 4 publishers that killed their comment sections in 2014 – there was a time when everyone recommended to keep your comment section on your own site to help you with your SEO efforts. Still, Reuters, Re/code, The Week and Mic moved the conversation on social networks for obvious reasons: it’s easier for users to comment there since they are already logged in most of the time and they are better at filtering the trolls.
5. 5 charts about the state of dark social – read the digiday.com article to see the 5 charts: % of shares by social channel (North America), % who only share via dark social, by age group, % of media time spent with mobile (U.S. adults), Dark social breakdown, desktop + mobile and % of shares via dark social, by content category.
6. Twitter selling ads in Russia to fuel global growth – Twitter has 10.1 million Russian users as of July, so they decided to start selling ads despite hard rulings such as keeping data on Russian citizens for storage only in Russia. Read the article for more details about who is the first ad network and the first advertisers.
This was all for this week. Happy holidays!