The last week was all about Google, advertisers and helping your business with new metrics and tools.
1. Use ad customizers to gear up for your holiday promotions – if you are familiar with ad customizers that alow big online stores with hundreds or thousands of products to create and update their ads quickly using a spreadsheet and dinamically insert data, you will love the new countdown widget from Google AdWords. You can use it to dinamically display things like the days, hours or minutes left until your promotions end, the number of days left until you can ship the product in time for the holidays etc., making your ad more relevant and appealing.
2. Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix – if you already downloaded AdWords Editor Version 11 then you probably noticed that the basic calculation of click-through rate was often displayed incorrectly. This and other minor bugs has been fixed, so all you need to do is to click on the link provided by searchengineland.com.
3. Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – We know that Google AdWords is a very good tool, offering great insights on how effective ads are. Now Google offers a new metric to prove that their ads are driving conversions from online to offline: Store Visits. This will only work in USA for now and it will gather data only from people that have Location History activated on their smartphones. Advertisers also need to play their part to get the data: they need to verify their business locations with Google and associate them with their campaigns.
4. Reflect on 2014 with New Tools in Google Trends – Search for [2014 trending topics], [2014 trends] or similar queries in 45+ languages to get the trends from the last year. Last month Trending on Youtube was available in USA only, now it’s open for 27 countries.
5. How Google Crawls and Indexes Web Pages – if you want to be sure that the website of your business will rank high in Google Search, be sure that you follow all the right steps to have your pages crawled and indexed first. This infographic by Neil Patel is very clear and will help you avoid 7 possible mistakes that you might not be aware of.
6. How to Syndicate Content Without Getting Dinged in Search – as you might already know syndication is „the act of copying a blog post from one portal to another” and Google does not tolerate duplicate content when it comes to ranking. There are 2 solutions to syndicate your content without getting penalized: point back to your original article with a canonical tag or use NoIndex. Read the hubspot.com article for more details.
7. The Death Of The Keyword (As We Know It) – Benjamin Spiegel predicts a brighter future where keywords will be replaced by phrases and conversations. In his experiment he searched on mobile „Walmart” and then when he looked for „shoes” he got results with shoes on Walmart website. Check the article for more details and experiments.
This were the most interesting updates and articles about business and Google. Have a productive week ahead!