Category Archives: Adwords

Settling the Quality Score – compressed version

As you might already know, Google published yesterday a white paper called “Settling the Quality Score”. Leaving other beautiful things apart, I will tell you exactly what you need to know and what you can use from that paper. Settling the Quality Score – compressed misconceptions and advice: 1. Focus on 3 main components –…

Important Keyword Planner updates

For the most recent updates to Keyword Planner announced on April 22 2014, Google focused on 3 main topics: time, location, devices. You will now be able to see not only the raw data, but also a pretty awesome visualization of it with easy to read graphs. 1. Time – being able to specify a…

Adwords Tips and Tricks You Should Know About

Although many people manifest a real interest for SEO and organic search, when it comes to Adwords and its Quality Score, many people choose not to bother with it while they complain that they pay a lot for advertising. In the next lines I will show how Google Adwords tips and tricks regards the quality…