This week’s article is all about Facebook updates and a good news for advertisers from Google AdWords.
1. Get faster and easier URL tracking with new Upgraded URLs – a great news for all advertisers using AdWords: tracking urls has just become painless. No more having your ads stopped to be re-reviewed, no more resetting the ad stats as you will have the possibility to edit your final URL(landing page) and the destination URL separately. Another great feature is customisation – you can use a tracking template at the ad, keyword, or sitelink level, edit the parameters that you want to track and add a value to each of them. If you want to track the performance of your creatives by location, you can set up the new ValueTrack parameters at the account level, as Google shows in its blog post. The update will roll out for all advertisers starting this week.
2. Facebook’s Mobile Numbers Soar After Dark Social Cleanup – Bitly, a company with an index encoding more than 600M links and processing 8B clicks on those links, revealed its data for the last quarter of 2014. Their finding should make you think twice about where to invest invest your time and have your content seen by as many relevant users as you can. If you thought Facebook is big, Bitly reveals just how big it’s becoming: from Q3 to Q4 Facebook sent 8.6% more referral traffic. What is even more interesting is growth of mobile and the decline of desktop: 19.8 Facebook desktop referrals while the traffic from Facebook mobile went up 30.2%. Read marketingland.com article for more detailed insights such as what mobile OS is the main responsible for Facebook mobile referral traffic growth.
3. Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users – the new ads are called cinemagraphs and they are simply hypnotic. The time has come for users to actually enjoy ads, to admire their beauty, to actually want to see them on their Facebook wall. Even though this type of ads are not easy to make, it’s worth the effort.
4. Showing Relevance Scores for Ads on Facebook – Facebook officially announced that starting this week, relevance scores will start to show as a metric in our ads reporting tools. The relevance score will be based on a Facebook approximation of the feedback the ad will be receiving: if people hide or report the ad, its relevance score(from 1 to 10) will be updated and lowered, if the the feedback will be positive the relevance score will be modified to reflect the users attitude. This of course will not affect the ads for which the reach is paid, thus guaranteed.
Have a productive week ahead!