The last week was Facebook week. Find out how your Facebook news feed will change, how will it affect the organic reach of your business posts, learn more about fake Facebook ads and find all the great places to go in your city with a simple Facebook search. Before I start talking about the Facebook updates though, I have to mention an event that happened 5 days ago involving Google, which affected many advertisers and businesses.
1. DoubleClick outage highlights Google’s ‘single-point-of-failure’ problem – on 12th of november 2014 no ad using DoubleClick for Publishers (DFP), Google’s ad serving software, was seen on the internet for over an hour. For businesses relying on advertising, every second the server was down translated into a loss of revenue. Read the digiday.com article to see publishers reaction after the outage and its approximate cost.
2. An Update to News Feed: What it Means for Businesses – as Facebook officially reveals, they want to deliver more relevant content to their users and you will see the results rolling in January 2015. Their users like content from their friends and from the pages they liked. But they also don’t want to see promotional posts, even from pages they liked, so Facebook decided to use their algorithm to identify the promotional posts from pages and lower their rank so that they reach fewer fans. The message is clear: Facebook gives you a free platform, but if you want to make some profit out of it, you will have to make it through a Facebook ad. Nytimes.com presents even more interesting conclusions in this Facebook update article.
3. Be warned: That Facebook ad you clicked on may be for counterfeit goods – mashable.com presents an interesting study made by two cybersecurity researchers exposing which are the organisations behind these misleading techniques, what percentage of Facebook ads is affected and what is Facebook doing about it.
4. Facebook Launches New Places Directory – unlike Google, this is not just a nomal local search, it is a guided search. Guided by who you may ask…well, guided by your friends because it allows you to put some awesome filters like „restaurants” in ”London” liked „my friends” or visited by „x”. Read the searchengineland.com article to see the photos and for further instructions on how to perform the new Facebook search yourself. I advise you to have your Facebook account in English when you test it, otherwise you won’t be able to take advantage of all the great features, as I discovered.
This was all for this Facebook week. Have a productive week ahead!