Facebook for Business – the most interesting articles of the week

The last 7 days was full with Facebook news and updates that all advertisers and brands should know about if they want to stay up-to-date with what Facebook is doing and spot great opportunities for their business.

1. Facebook May Host News Sites’ Content – in the recent months Facebook has been negotiating with the news publishers to have their content published directly on Facebook instead of posting a link to the content on their websites. The first partners are expected to be The New York Times, BuzzFeed and National Geographic, but information is hard to get since all the players are bound by non-disclosure agreements and when approached, they refused to comment. Facebook says that it would share the revenue with the publishers by posting an ad within each Facebook article, the articles would load much faster since the users would not have to leave the website and Facebook would target specific user groups that might be interested in the article. The decision for news publishers is not easy to make: will they lose the race when the other publishers will get a boost of traffic from Facebook promoting their partners or will they choose to join the program and give up the control they have over their brand, their advertising and their data?

2. Deeplink.me Launches AppWords, A Deep Linking Ad Platform For Complementary Apps – AppWords will work completely different from AdWords on desktop. The ads will create mutual beneficial relationships between apps and the keyword-driven mobile ad platform will have ads displayed based on the user recent activity. So, for example, if you go to see a movie and buy the ticket through an app, next you will see an ad with a restaurant near the cinema. When you click on the ad, you will be taken to the target page without having to leave the app.

3. Send Money to Friends in Messenger – Facebook will release this new feature in the upcoming months only in the United States at first. You will only be able to send money to Facebook friends but the best thing about it is not that it’s easy to do, but that it’s actually FREE. Facebook will not kepp your money at all at any stage and the date when the money will get into your account will only depend on your financial institution.

4. Helping Marketers Reach People Living Abroad – Facebook made the targeting of expats possible. This is a very good news especially for for advertisers and brands related to tourism because the 92 million expats on Facebook travel more. The targeting is already available to use worldwide in all Facebook ads interfaces and you can start and allows you to target people originating from a particular country.

5. New Resources for Facebook Marketers – Blueprint is a training program from Facebook offering online courses, in-person training and certification helping you to understand the terminology, to make better Facebook campaigns and explanations on how to interpret the results. The program is completely free.

Have a productive week ahead!