Google & Facebook tests – the most interesting articles of the week
The last week wasn’t full of major events, but there is one event that you shouldn’t miss if you have a very good Facebook ad. Also, find out why was 2014 a busy year for Google and a nice surprise from both Google Search and Twitter.
Facebook Opens Its Ad Awards to Instagram Campaigns and Starts Taking Submissions – submit your ad if you think you have a shot until the 1st of April and celebrate your win at the winners party on June 24 in Cannes. Getting a prize at Cannes Lions International Festival of Creativity will make you a star in the advertising world, so it would be a shame not to try if you made some exceptionally creative work.
Fighting Bad Advertising Practices on the Web — 2014 Year in Review – the last year Google said it banned more than 214,000 advertisers in it’s fight against scams, counterfeit goods and malicious software. They also provided a link to an online form where you can file a complaint if you notice that someone is violating your trademark, gaining an unfair advantage or violates other AdWords policies.
Twitter Reaches Deal to Show Tweets in Google Search Results – bloomberg.com revealed that this deal will benefit both players: Twitter will monetize from non-users, their users will log in more often and their popularity will grow. At the same time, Google will deliver enriched search result for its real-time search with tweets from over 288 million monthly active users sending 500 million Tweets per day according to Twitter Inc.
Have a productive week ahead!
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