Because everyone was free for the holidays, there are not many important news and updates happening the last week, but there are some facts that you should know about: do you know why Google is the hero of this week?
1. What You Didn’t Know About Geographic Targeting In Email – Jason Warnock gives some examples of very useful real-time marketing strategies that you can use to increase your sales. You can personalize your email campaigns by including references to local sports events, weather patterns or charitable events. Read the whole article for specific details about companies who already made it and how they did it.
2. Yahoo Search Still Offline After Bing Went Down Earlier Today – in case you still wonder why your ads stopped working for a few hours on 2nd of January 2015, you should know that search.yahoo.com was offline and it was not the only one. Yahoo gets its search results from Bing, and for a while they were down simultaneous. Read the official statements from Yahoo and Microsoft.
3. Google publishes Windows vulnerability despite no fix from Microsoft – security is extremely important for companies and you are not the only one who fights for your safety. If your business uses Windows 8.1 then you should know that Google told Microsoft on September 30th about a vulnerability in this operating system and Microsoft did not fix the issue. As a result, Google went public and disclosed that there is a vulnerability in windows 8.1 to pressure Microsoft to fix it. They also revealed how it can be exploited: low-level users can gain administrator privileges.
4. Google Was Asked To Delete 345 Million Links In 2014 Over Copyright Infringement – a study by Torrent Freak reveals that DMCA takedown requests sent to Google increased by 75% from 2013. Google started to release updates targeting piracy in 2012 and many links were hidden or had their rank lowered so that fewer people would find them. The fight is not over and, fortunately, Google refuses absurd DMCA takedown requests like removing The Pirate Bay homepage from Google Search.
This was all for this week. Have a productive week ahead!