For the most recent updates to Keyword Planner announced on April 22 2014, Google focused on 3 main topics: time, location, devices. You will now be able to see not only the raw data, but also a pretty awesome visualization of it with easy to read graphs.
1. Time – being able to specify a time period in which you can get keyword suggestions and volume estimates. You also have the option to compare your results with the previous period, same period last year or custom your own intervals so you can see what worked best for you and when. The graph will allow you to spot the changes that made the difference and help you improve your methods by getting straight answers to questions such as “is the search volume for this keyword that I rely on getting up or down lately or comparing to to last year?”
I you want to know the expected volume of searches, now you can select a custom time interval and get estimates for a maximum 1 year time, to be able to set up a longer term strategy for your campaigns.
2. Location – check the search volume in your area or the location you pick or think more about the future of your campaigns with estimated impressions, clicks and cost for a mobile bid using the location breakdowns. You can go with your city, your state or simply choose your targeted location. Check the regions where you can get the best deal and start focusing your efforts in that direction.
3. Devices – see the volume of searches on all devices and compare the search trend of your chosen keywords on each device. You can visualize the data in a nice graph to help you spot the trend at a glance. Just hover over the colored columns and you will see the exact number of searches on every device. If you want to see just how is the total volume of searches for a keyword or a list of keywords spread across all devices, just select “breakdown by device” and you can then see the percentage of monthly searches and the exact number of them for each device type – computers, mobiles, tablets. If you can see that the searches for a particular keyword is rising on mobile for example, you might want to make more ads including that keyword specifically for mobile.
The estimated volume search allows you to simulate a bid for mobile and see the estimated impressions, clicks and cost for your ad.
Google made a really good job with these Keyword Planner updates and made our life easier by being able to analyze and communicate more efficiently to our customers the results of our work.