Keyword research is very important for your business – keywords make your content findable, keyword traffic helps you determine if what you have in mind to write or do is actually what the world needs, keyword competition tells you if your ideas and means are directed towards an achievable goal.
First, you need to think about what you are trying to promote with your content and make a list with root keywords such as „shoes”. After you completed this list, you should also consider synonyms, plurals, adjectives and modifiers: footwear, cheap shoes, leather shoes, New York shoes, american shoes, shoes for women etc.
When you finally got the keywords list that you wanted check the keywords in Google Adwords Keyword Planner and export them as a csv file and open them with Excel to indentify the keywords with the highest number of monthly searches and the lowest competition. If you want to see exactly how high your competition is for a particular keyword all you need to is to type it in the Google search between quotes:
Keyword research tools
1. Übersuggest – efficient and hassle free – no registration needed. Just type a keyword and get hundreds of keywords ideas. How it works? Übersuggest takes your keyword, adds a letter or a digit in front of it and extracts the suggestions for it. Because it’s a free keyword tool, there are no restrictions to viewing the search term or exporting them. You can simply select all the terms list and paste it in a file on your desktop.
2. The bottom of Google Search page – search for a keyword in Google and then scroll the page until you get at the bottom of it. As you can see, there are several keyword suggestions for you to use.
3. Google Adwords Keyword Planner – here is the best place to find not only new keyword ideas, but also monthly searches and competition, filtered by language and location.
4. Google Trends – if you want to know if your keywords are hot right now or even better -if the interest for them will continue to rise, then Google Trends is the perfect free keyword tool for you. You can also compare search terms and the evolution of your keywords in time and see how the trend is for different locations around the world.
5. Google Correlate is the reverse of Google Trends. If in Google Trends you type in quieries and get the series of their frequency, in Google Correlate you need to type a data series to get the queries with a similar pattern. The data is updated weekly and it’s available for several countries and languages, but also for every US state.
6. Soovle – see search suggestions and completions from many search engines in a fun interface. You have the option to select the search engines from which you want to see the suggestions, see the top queries on search engines, save suggestions and export them as a csv file.
If you have doubts during the keyword research and you are not sure if you should focus on a prticular keyword or not, you should ask yourself:
- “how much money will this keyword bring me?”
- “is my investment in this keyword a profitable one considering both content creation and promotion?”
- “can I get enough traffic for this keyword with a reasonable amount of resources or is the competition so high that the time and money used for promoting the content would most likely turn into a bad investment?”
I hope these free tools and tips on keyword research will help you take the smart decisions for your online presence. If you know other free tools for keyword research, please share them in the comments below.