Like every Monday I have the list of the most interesting articles that rocked the online marketing world.
Online marketing – the best articles of this week
1. YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool – searchengineland.com gives you more details about YouTube Keyword Tool being disabled starting September 1st. Check out their screenshots so that you know where to go in AdWords to find what you need for your YouTube videos.
2. Seen In The Wild: Google Hangout Box In Search Results – Ben Fisher spotted it and got a screenshot for you to see it too. As people as seroundtable.com say in a catchy article, it’s not necessary to be logged in or even to have in your circles the person/company organising the hangout.
3. SoundCloud Introduces Program to Share Revenue with Artists – if you wonder how will SoundCloud pay the artists, the answer is simple: by displaying ads. Smallbiztrends.com shows in more details how the program will roll out, where exactly will the ads be positioned and the exact source of the income for our dear artists.
4. BitTorrent Woos Advertisers and Publishers. Filesharing company fights association with piracy – Erik Oster at adweek.com pointed out that with 170 million monthly users, BitTorrent wants to be taken into consideration by online marketers, having strong arguments – UK government uses it to release documents informing citizens about how money from taxes have been spent, Madonna and Moby both used it and now BitTorrent just cut a deal with General Electric for a song to be downloaded through their Bundle. What do you think about having your ads showing up on BitTorrent?
5. The Right Way to Think About Google – if you have been in the online marketing industry for a few years, I am sure you accumulated a lot of anger and frustration directed at Google, especially for releasing so many updates that are cancelled after a short while, making all your effort useless. Sonia Simone at copyblogger.com tells you how to deal with all the negative feelings towards Google and reveals some aspects of your relation with Google that you might have ignored while you were too busy cursing.
6. Google Rolling Out Consolidated Billing For AdWords MCC Users – the new update combines invoices for several accounts into one. The transition to the new system will be made automatically, rolling from now until the end of the year and the MCC owners will be notified when the update will be available to them.
7. Callout extensions – Google released a new extension type this week. Eggmetrics.com exposes all the benefits and the limitations of the callout extensions so that online marketers have a clear view on why, if and when they should use it.
8. Traditional advertising is dying (and that’s just fine) – Brewster Stanislaw from digiday.com exposes a very interesting point of view about the future of ads and explains why the traditional ads are having a natural death.
That was it for this week. I wish you have a productive week ahead! Don’t forget to subscribe if you want to get all the relevant updates on what happened the previous week in our online marketing heaven.