There is one word that I would use to describe the article for this week : trend. See the future of the internet marketing world, new methods to try for grabbing users attention and how experts manage to keep their calm under pressure.
1. The Urban Legend of Free Social Marketing – social media went through big changes in the last year, which affected traffic and the number of people who actually saw the posts on brands pages. How much time and money should website and business owners invest in them? What is the trend, what should be the role of social media in the future? Jordan Kretchmer, Founder and CEO of Livefyre, explains exactly what you should do to have a steady growth and longterm benefits from your content in this Adweek article.
2. Why We Should Take the Brand out of Branded Content – online marketers do everything that they can to adapt to the new environment. When people got used to ads everywhere, they managed to simply ignore them. Now we are into content marketing, fighting, as usual for one thing – viewers attention. What is next? Contentmarketinginstitute.com brings very interesting arguments on why independent content is the future of internet marketing. Don’t miss the video example!
3. Facebook is cracking down on ads users hate – do you remember how Google always said that content creaters should focus primarily on user experience? This is exactly what Facebook says to the advertisers with the last update they made – users can now provide feedback on ads after they choose the option to hide them. Read this digiday.com article if you want to know what will happen with your ads if users provide frequent negative feedback for them.
Have a wonderful week ahead! Don’t forget to subscribe to this blog to get weekly tips, tricks, news and trends in online advertising and branding.