Start-ups and branding – the most interesting articles of the week

Hello,
this week’s article is about start-ups and branding. I invite you to read about tips and tricks that can make a big difference.

1. Startups: The Day One Dilemma – if you own a startup with little finances to start with, but with a great product in mind ready to be build, then you also have a dilemma: how do you sell a product that hasn’t come into existence yet? How do you convince people to register for a product that will be “coming soon” and share the news with their friends on social networks? Find out how to achieve this goal because pre launch landing pages are not enough.

2. Monitoring Your Brand – Unlinked Mentions – do you ever wonder what your fans or angry customers say about you on the web? Find out how to identify where your brand is mentioned online and go further by getting links from those brand mentions.

3. How to Avoid Delusional Thinking in Start-up Growth Strategy – most start-ups fail as statistics reveal. Aaron Schildkrout identified 5 main causes of start-ups failure:

 
Read the article to see what you can do to prevent your start-up from failing.

Have a productive week ahead!