Top 5 SEO myths you should be aware of -

Myth no #1

High rank = ultimate success

As you can imagine, there are plenty companies that promise you that you can be the first result on the first google search page for virtually anything. The fact is that if you don’t come with something useful, even if you get to the top of the search results for the keywords that you want, this might not get you a dime unless you bring some value to your visitors.

Myth no #2

SEO is useless

SEO will never die, a middle man will always be needed between the search engines and the non-technical people. What is really happening is change, so what we do is adapt, survive and conquer. If you have a great product why wait for years for people to discover it, when SEO can help you reach a large number of people fast and efficiently? Time is precious and SEO can save you time by selling more products and getting enough money for you to have the chance to improve your product or extend your business.

Myth no #3

SEO is not linked to social media

It is well known that people trust people they know. So, if your friend on facebook liked a product, you might see an ad with it on your facebook page and when you need to buy that that type of product, you will be more inclined to buy the item that your friend liked rather than taking chances. Also, if a person in your circles that you respect writes an article about something that you need to buy, you will see that opinion with his name attached to it on the first page of google search and you will definitely be influenced by his review of the product and the comments that he got for that article from people who already own the item.

Myth no #4

The IT guys should handle SEO too

Even though SEO does require some technical background, promoting something/someone takes more than technical knowledge – it takes time and talent to write interesting articles, post on social networks regularly and get people to interact with you, with what you do, what you say, what you want. Simply exposing your product is not enough, you need someone who can highlight all the benefits and let your viewers know why they need what you offer.

Myth no #5

I should have the main keyword mentioned as often as I can

Google became smarter. It is now capable enough to analyse what you wrote and what is your article all about. Mentioning the keyword once or twice in every phrase won’t help you much. No big success can come from writing nonsense content with high keyword density.

I hope these tips will help you make better choices when it comes to SEO. Don’t forget that only great, useful content and consistent effort can bring you the long-term results that you need.